Why Does Referer Spam Get Reported, Primarily, By New Blog Owners?

One of the details of referer spam, that intrigued me for a while, involved who was reporting the spam.

Most - but not all - referer spam is reported by newbie owners. People who just setup a blog, and are anxiously waiting for their first readers outside their own country, are suddenly astounded

Wow, thousands of people are reading my blog - from China and Russia! I am an international celebrity, in my first week!!

The euphoria quickly vanishes, when told in the forums

Nobody is actually viewing your blog from these sites - and nobody knows about these links but you, since only you can see your Stats logs.

The general response to the cold water, dashed in their faces, is generally acceptance

Thank you for the prompt and informative reply - I'm very relieved to learn that the site is not actually linking to my blog.

The latter is the general response - but not the only response. Nobody should be surprised at that, as not everybody is the same. What is surprising, though, is who is not so accepting of my advice.

Of the people who do not seem to appreciate my advice - that the owner of the new blog is not an immediate international celebrity - not all of them are actual first time blog owners.

Many blog owners, who scorn my advice, turn out to be long time blog owners.

You are an idiot! I have other blogs, which I've been publishing for years - and none of them get this crap! How dare you tell me that this traffic is not targeting my new blog, intentionally?

Why would people who have published other blogs not see the spam traffic, in their other blogs? Particularly in other blogs that are well known, by the world, in general? And why would experienced blog owners not know of - or even believe - my advice?

The principle of Occam's Razor tells us to look for a simple explanation, to the questions. Instead of concluding that so many experienced blog owners are morons - or do not check their Stats logs like everybody else - or wondering if referer spammers carefully tune their spammy activities to only attack new blogs - the simple explanation is that every blog is subject to referer spam, in the same volumes.

Not every blog owner sees referer spam, in their Stats logs, simply because the volume of referer spam is not so heavy, compared to genuine traffic. If I check the Stats logs for this blog, repeatedly, throughout the day, I can generally find the currently mentioned spam domains, reflected in my pageview counts.

To reliably find the referer spam attacking my blog, I have to check my Stats logs frequently. In my case, when I note the domains in question, they will be listed in the "Now" time range - and occasionally in "Today" - when "Now" reflects early morning UTC (just after the daily counts reset).

If the referer spammers attack this blog during any other time of the day, the volume of legitimate traffic generally exceeds the referer spam traffic, any time outside "Now". Thanks to the limited function of the Stats logs, referer spam is simply not always visible, because legitimate traffic is more visible.

Thanks to regular changes by the spammers, and to ongoing spam blocking by Google, the same domains are not active for more than a week or so. The "Week" and "Month" normal volumes, for this blog, simply exceed the referer spam volumes.

And that's the case for everybody's blog. Check the logs for your blog, if you don't believe me. Just check frequently, and regularly, during a week, for the most accurate conclusion.

And that brings me to my last bit of advice, about the spam.

Concentrate on publishing your blog, and getting legitimate traffic - and the referer spam will not be an important issue.

That's not condescension, or snark - it's simple truth.
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