Market Your Blog, To Those Who Are Interested

We see many questions in Blogger Help Forum: Something Is Broken, about blog content, and (lack of) appreciation by the readers.

Occasionally, people become concerned about activity of the people reading their blogs - why they get so many new visitors (but nobody returns later, to read more), or why the main page is so well read (but nobody reads the archived posts).

In other cases, they wonder why the blog was deleted - even though it had the required warning protecting it. And sometimes, they may wonder why so many people read the blog, but nobody comments on the posts.

If your blog just uses Stats, to provide you reader activity statistics, you'll probably be only concerned with visitor activity, and pageview count.

If you use an actual visitor activity log, like SiteMeter or StatCounter, you may also look at new / return visitor ratio, or pages read / visitor count. In both cases, you're examining visitor interest.

Visitor interest starts with how you advertise the blog. You get good visitor interest when you advertise the blog where it will be welcomed, and in a style where your advertisements will be welcomed.

People who don't like your blog may read the first page, then go elsewhere. If they read more than the first page, they will probably be doing that so they can report the blog, for TOS Violation or similar. This is why some blogs are unrighteously clasified as abusive.

No matter how objectively you may write a blog discussing alternative lifestyles, if you advertise your blog where Bible Belt USA Conservatives may gather, the best result that you may see is "single pageview" visitors.

Occasionally, we'll see a problem report that starts out with a common complaint.

Why was my blog deleted? I don't spam.

When we're able to retrieve a cached copy of the blog, we'll agree with the owner.

Some blogs, deleted as abusive, will have a little known problem.

Commercially funded adult content.

Other times, the problem will be more subtle.

I set the "Adult Content?" flag to "Yes"! Why am I getting complaints? (Why was the blog deleted?).

The problem here starts with the nature of the "Adult Content" warning.

Not every blog owner realises that the warning is only advisory. Anybody, no matter their age or religious preference, may (by accident, or intentionally) click on "Agree". Having clicked, they may be subject to a faceful of content which is not in their best interest, or which they do not appreciate.

If a link to your blog appears in the wrong forum discussion, or on the wrong website - either a Bible Belt forum or School Children's website - don't be surprised if your blog continues to get content complaints. And in some cases, we'll see you in the forums.

Why was my blog deleted? I don't spam.

Be sensitive to both the stated, and unstated, policies where you post. If your blog contains controversial material, be very conservative about how and where you advertise. Publish properly targeted posts, with unique content, for the best future of your blog.

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Is A Custom Domain URL More Valuable Than A BlogSpot URL?

We see the question, about relative value of a custom domain, periodically in Blogger Help Forum: How Do I?.

Does a custom URL actually have value, over a normal BlogSpot URL?

Some people wonder if a custom URL isn't similar to a custom ("vanity") license plate, for your car.

Personally, I can think of 3 reasons why a custom domain might be more valuable, for your Blogger blog.

• Some people believe that having your own domain makes your blog more individual and interesting - and they may be more likely to visit your blog when presented to them, in a search list.
• Since domains are not free, there are less dormant domains than dormant BlogSpot subdomains. It may be easier for you to get the relevant domain of your choice, than the relevant BlogSpot subdomain.
• A properly chosen domain URL may be easier for people to remember, than a BlogSpot URL.

Some people believe that their car is more fun, if it has a license plate that properly reflects their personality.

We know that Blogger blogs, published to a custom domain, have no special qualities. Is the address so special?

Maybe the belief makes the value. People who buy non BlogSpot URLs are not doing so to waste time or money, they do so because they believe that they will benefit. Many people, who read the advice / content of the people who buy non BlogSpot URLs, will also believe that non BlogSpot URLs have value.

Those people will pay more attention to a non BlogSpot URL, than to a BlogSpot URL, when they see a SERP entry that references a non BlogSpot URL - simply because they believe that a non BlogSpot URL has more value than a BlogSpot URL.

Why did Blogger provide the custom domain publishing feature, originally? They did so because:

1. Non BlogSpot URLs are more valuable than BlogSpot URLs.
2. People believe that Non BlogSpot URLs are more valuable than BlogSpot URLs.
3. People who buy Non BlogSpot URLs believe that Non BlogSpot URLs are more valuable than BlogSpot URLs.

Possibly, #3 makes the whole issue self fulfilling.

People believe - therefore, it is true.

That said, a custom URL will have more value if you set it up properly, and if you manage the new URL, aggressively.

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