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Friday, 6 September 2013

Preventing FeedBurner Email Distribution Delay

One very useful FeedBurner service is the Email Distribution feature.

Email Distribution is virtually a turnkey subscription management. Email Distribution has one limitation, which not everybody understands, however.

FeedBurner sends out any new posts daily, based on a chosen distribution time. Depending upon what distribution time you choose, for any FeedBurner Feed, you can have anywhere from (up to) 2 hours, to 26 hours - of delay, between publishing a post, and having that post distributed by email.

To minimise email distribution delay, you choose the daily distribution time carefully - then publish immediately before the daily scheduled distribution.
  1. Choose a convenient distribution time window.
  2. Using the FeedBurner menu, Publicize - Email Distribution - Delivery Time, choose the corresponding daily 2 hour window, for email distribution.
  3. Publish posts immediately before the start of the chosen time window.

You will still have a single daily distribution time - but you can choose an appropriate distribution window. And, you can publish just before the chosen distribution window.

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